Media & Growth Architect — New York
The plan looks professionally assembled. It's usually aimed at the wrong thing — because no one connected the media team to the sales data, the product pipeline, or the pricing reality before a dollar was spent.
Sales, product, creative, finance — all of it feeds the plan before a single dollar is allocated. The result is a media system that's defensible to the CFO, not just the CMO.
Twenty years across agencies, brands, and ad-tech taught me one thing clearly: most plans fail not because of bad media decisions, but because the inputs were wrong from the start. Wrong objectives. Wrong signals. Wrong assumptions about what the business actually needs.
What I build isn't a deck, a recommendation, or a handoff. It's infrastructure your team understands and owns after I'm gone. GrowthOS is what makes that possible.
A unified intelligence system connecting media investment, audience dynamics, and business outcomes across every channel — built to replace the disconnected dashboards and siloed spreadsheets most brands are still running on.
Request a walkthrough →Agency. Brand. Ad-tech. Not as a generalist — as someone who needed to understand each world to build something that finally connects all of them.
Meaningful budgets. Omnichannel presence. Data that isn't talking to itself. Big enough to have real problems — smart enough to know a bloated holdco relationship isn't the answer.
You have strategy and creative covered. You need someone who builds the media architecture from the brief forward — alongside your team, not instead of it.
Let's work together
I'm selective about engagements — which means the ones I take get my full attention. If the fit seems right, start here.
rdavidson21@gmail.comor
linkedin.com/in/ryandavidson21 ↗